Tobacco addiction is a global epidemic that is increasingly ravaging countries and regions that can least afford its toll of disability, disease, lost productivity and death. The tobacco industry continues to put profits before life; its own expansion before the health of future generations; its own economic gain ahead of the sustainable development of struggling countries.

Nowadays, tobacco companies continue to expand with new variants of the "light", "mild" and "low tar" cigarette campaigns so popular in the 20th century. Nowadays, they reassure health concerned smokers by offering with their new products the illusion of safety. They continue to take their old and new customers to more insidious levels of deception by promoting and selling new products disguised under healthier names, fruity flavours or more attractive-looking packaging.

Objective

The purpose of World No Tobacco Day 2006 is to encourage countries and governments to work towards strict regulation of tobacco products. We will do this by raising awareness about the existence of the wide variety of deadly tobacco products. Regulation should also help people get accurate information, remove the disguise and unveil the truth behind tobacco products – traditional, new, and future.