Beijing City, badly hit by SARS, has developed a package of tourism
promotion schemes now that the epidemic is on the ebb quickly.
The city plans to revive local tourism sector in collaboration with
20 other Asian cities, said Yu Changjiang, director of the
municipal bureau of tourism.
Tourism is among the industries most affected by the outbreak of
severe acute respiratory syndrome (SARS) in the city.
Most overseas tourist groups to Beijing scheduled for April and May
were canceled, resulting in direct losses of US$152 million. In
April, the city's foreign tourist arrivals dropped 59.9 percent
compared with the same period last year.
Many tourist facilities have been closed in the city, and the
remaining few are witnessing a drastic decline in the number of
visitors.
It
is imperative to improve the quality of local travel agencies and
improve hygiene to ensure the health of tourists, the director
said.
As
soon as the World Health Organization lifts its travel advisory for
Beijing, a number of measures to boost the city's tourism will be
implemented, such as providing incentives to overseas travel
agencies, inviting foreign journalists to tour Beijing and
preparing for the Sixth Beijing International Tourism Culture
Festival. The Republic of Korea and Japan are the major targets of
tourism promotion plans.
(People's Daily June 2, 2003)
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