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UK registers highest proportion of e-buyers in EU

Xinhua, December 12, 2015 Adjust font size:

The proportion of e-buyers among EU countries was highest in the United Kingdom in 2015, followed by Denmark, Luxembourg and Germany, Eurostat, the statistical office of the EU said on Friday.

According to a report issued by Eurostat, 81 percent of the total population aged 16 to 74 in the UK purchased online. In Denmark, Luxembourg, Germany, the percentage of e-buyers are respectively at 79 percent, 78 percent and 73 percent.

In contrast, Romania registered the lowest proportions of e-buyers which stood at 11 percent.

Overall, in half of the member states, the share of e-buyers was above 50 percent.

In the whole EU, the proportion of individuals aged 16 to 74 having ordered goods or services for private use over the internet has continuously risen, from 30 percent in 2007 to 53 percent in 2015.

This means that the EU has exceeded its Digital Agenda target of 50 percent by 2015.

Eurostat said the highest share of e-buyers having purchased clothes online in 2015 was registered in the United Kingdom (74 percent).

Travel and holiday accommodation was acquired online by a particularly high proportion of e-buyers in the three Nordic EU Member States Denmark, Finland and Sweden.

Buying books, magazines and newspapers was most popular in Luxembourg. Endit